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A Massachusetts library put out a plea on Facebook for patrons to stop paying their late fees with coins from Chuck E Cheese!
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Parents who grow weary of their kids bugging them for more tokens to play games at Chuck E. Cheese’s pizza parlors are about to get a break.

Chuck E. Cheese’s is offering a new All You Can Play option.

The dining and entertainment venue launched the new feature last month that allows parents to pay for time instead of using the traditional method of purchasing tokens or Play Points.

Starting at $9 for 30 minutes, the latest way to play is aimed at letting kids play as many games as they can within a pre-selected time frame at about 520 company-owned locations across the U.S. The company said that some of its 80 franchises also offer the service.

“We have made it a mantra to make sure that kids and families have affordable access to play,” said Ashley Zickefoose, chief marketing and concept officer of CEC Entertainment. 

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Kids can play upwards of 10 percent more games using the “revolutionary” game model, allowing them to win more tickets in less time, Zickefoose said.

So, how does it all work? 

A tap-to-play gaming card called a Play Pass can be purchased at the front counter upon entry. The card expires when the time is up, however customers can pause gaming at any point to eat or take a restroom break by using either of two kiosks available at every Chuck E. Cheese’s archade.

The kiosks can also be used to add additional time to the Play Pass.

All You Can Play is the third of several changes coming from Chuck E. Cheese’s this year. In February the company launched More Cheese Rewards, its first ever guest loyalty program. In May the pizza party destination announced a partnership with third-party food delivery services GrubHub, UberEATS and DoorDash.

 

 Follow Dalvin Brown on Twitter: @Dalvin_Brown 

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